On Cyber Monday ($9.2 billion in online revenue in 2019) 54% of visitors came from mobile devices, while around 33% purchases on their mobile device, up over 40% from the year before. The fact is, it's now statistically much more likely that eCommerce customers will be interacting with your website from a smartphone or tablet than a desktop. Mobile devices are the first and most important touchpoint. The world’s five billion users engage with their phones 76 times a day on average, spending up to 145 minutes online and touching phones 2,617 times. Many companies are shifting to a mobile-first sales strategy as a consequence. Andy Harding, House of Fraser Chief Customer Officer said: “We are not surprised by the growth of mobile devices reported today. Mobile has been clearly identified as a priority area for House of Fraser, with over 40% of online sales coming from a mobile device last year and growing at a rate of over 100% year-on-year. This means that mobile devices accounted for 24% of e-commerce sales in Q4 2017, up from 21% in Q4 2016 and 17% in Q4 2015. “Mobile is the key driver of digital retail growth,” Ryan Williams, head of client insights, retail, travel and CPG at comScore, said today on a webinar recapping the quarter.
Retailers are generating 42% of their online sales from mobile devices such as smartphones, with 65% saying that mobile technology has increased revenue, per a study that messaging software company Quiq shared with Mobile Marketer. On Cyber Monday ($9.2 billion in online revenue in 2019) 54% of visitors came from mobile devices, while around 33% purchases on their mobile device, up over 40% from the year before. The fact is, it's now statistically much more likely that eCommerce customers will be interacting with your website from a smartphone or tablet than a desktop. Mobile devices are the first and most important touchpoint. The world’s five billion users engage with their phones 76 times a day on average, spending up to 145 minutes online and touching phones 2,617 times. Many companies are shifting to a mobile-first sales strategy as a consequence.
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