30 Mar 2017 For some brands it means setting up their own agency trading desk and using that to deal directly with demand side platforms (DSP). For others it 24 Sep 2015 Choosing the Right Trading Desk for Your Display Programmatic Buying; 2. Our Speaker Maria Coletta Director of the Acquisio Trading Desk Kisebb bomba robbant a programmatic buying világában, amikor napvilágot látott a Nemrégiben indult el a Cadreon agency trading desk a magyar piacon. 25 Jul 2014 For agency holding companies, so-called “trading desks” are a bright spot. But as more advertising dollars pass through these programmatic
22 Aug 2017 The Trade Desk's Programmatic Education Program, Trading Academy, Expands Curriculum With New Content From Industry Leaders and IAB 4 Feb 2016 Programmatic trading desks have been central to two big media-buying issues in recent years -- transparency and fraud. Association of National 30 Mar 2017 For some brands it means setting up their own agency trading desk and using that to deal directly with demand side platforms (DSP). For others it 24 Sep 2015 Choosing the Right Trading Desk for Your Display Programmatic Buying; 2. Our Speaker Maria Coletta Director of the Acquisio Trading Desk
Trading Desk. 一站式智能程序化广告管理优化系统. 用户按需选择并激活媒体购买 、数据管理、创意优化和其它第三方平台服务商，透明自主选择媒体渠道，在桌面或 27 Oct 2014 Logicserve Trading Desk (LTD) offers convergence of latest media space Programmatic buying takes place via exchanges, DSPs and ATDs. The supply chain is extremely long, which leads to absence of control and administration over received publishers’ traffic. In reality, trading desks don’t have access to the publishers’ ad inventory. It means that when Ad Networks send traffic to the trading desks, the last ones can receive low-quality, fraudulent or fake “premium” inventory. Shortened to ATD, agency trading desks buy large inventories of media for the purpose of re-selling it to advertisers. They act as an independent platform that can provide their clients with ads that are going to serve them well. Through RTB and programmatic buying, those who choose the agency trading desk route can pick up media in real-time that suits their needs and is aimed at particular audiences. The media trading desk sits between the brand and the media buying platform . In some cases they were developed by the agencies themselves to curate the skill sets required to run programmatic advertising and in order to evolve, and protect advertising budgets. In other cases, Independent Trading Desks (ITDs) emerged to demonstrate an independent approach. A trading desk is either a piece of technology or a set of services provided by a media agency. The services are connected with planning, buying, managing and optimizing programmatic advertising campaigns. We’ve detailed programmatic ad-buying processes in other articles on our blog – follow this link to catch up.
The Trade Desk is the largest, independent programmatic advertising DSP for digital media buyers in the world. Through its real-time bidding technology platform, 24 Apr 2019 With the rise of various self-service programmatic ad-buying platforms, brands have become increasingly independent of agencies and their Agency Trading Desk: Agency Trading Desks (ATDs) are independent entities working on behalf of media buyers. They utilize DSPs and other technologies to 13 Aug 2019 Agency trading desks were previously viewed as black-box buys of of its own trading desk and rebrand it as the Programmatic Hub in 2017, 20 Jun 2017 Media Trading Desks are an important part of the digital advertising ecosystem. In this article we Agencies, ad exchanges and programmatic. An Agency Trading Desk is a team within an ad agency that executes online media buying as a managed service. They use either proprietary technology or a 23 Oct 2018 An Agency Trading Desk (ATD) is a programmatic media planning and buying unit within a traditional advertising agency or Agency Holding
4 Feb 2016 Programmatic trading desks have been central to two big media-buying issues in recent years -- transparency and fraud. Association of National